How to Put Together a Marketing Plan
Congratulations! By signing up for our Marketing Video Course, you've taken the first step toward finding success for your book. Creating a marketing plan is vital to the promotion of your book. It is the master strategy that will help get your book where want it- in the hands of your target audience. Authors who follow the advice in this video course report tangible success. This lesson will take you step-by-step through creating a marketing plan to successfully launch or promote your book
How to Request and Get Reviews for your Book
By now you have probably discovered the importance of having plenty of reviews for your book. But how do you get them? In this next lesson, we show you how and where to get more reviews from Amazon Top Reviewers, how to find email addresses for Amazon Top Reviewers, and how to find the bloggers who will review your books
How to Send your Book to Reviewers
Don’t be overwhelmed by the technical skills needed as an indie author. In this course, you’ll learn how to manage the logistical side of sending out review copies, along with options for third parties who will deliver ARC’s for you. We’ll show you how to make technology work for you, rather than slow you down. What you’ll learn: The simplest way to send review copies to potential reviewers.
How to Get Press for Your Book
Tips and techniques to reach out to media to get noticed by the press and get maximum exposure for your book. Don't be intimidated by this seemingly daunting aspect of marketing. With our tips, you'll feel prepared to reach out to the media. You’ll learn how to reach out to blogs and press, pitch to mainstream press, and pitch to bloggers. You’ll learn how to research potential places that might feature your book and learn to craft an email to send out to press and bloggers.
Understanding SEO Optimization – Ranking Higher in Google
Google is a powerful and mysterious tool. Many don't understand what goes on in the black box that is Google. Let us take some of the mystery out of SEO for you. There are specific actions you can take to optimize your site so that you can rank higher on Google. In this lesson, you will learn the basics of SEO (Search Engine Optimization) and how to up your rank in Google and other search engines as an author. You'll learn whyGoogle & SEO are important. It’s important to optimize your Amazon pages and how to blog and guest blog for success. You’ll learn how to g et links to your blog and link out effectively. Learn how to manage your metadata and tags.
Increasing Your Visibility on Amazon
Amazon is the world’s largest ebook retailer and successful authors find ways to stand out in that marketplace. In this course, participants will learn several ways to maximize impact and presence on Amazon.com. These are simple techniques that even tech-challenged authors can implement right away. Add these skills to your wheelhouse to benefit your overall marketing plan and improve the visibility of your author brand and each title.
Why Should You Optimize on Amazon
Learn why Amazon is the place to be for authors looking to maximize their visibility and understand how Amazon's search engine can help you get in front of as many readers as possible.
How to Optimize Your Amazon Categories
Learn how to get your book listed in more than just the 2 genres available to you on your Kindle Direct Publishing dashboard and discover the benefits of listing your book in a smaller category. Also, learn the secret to adding categories with select keywords with hidden Amazon categories.
How to Optimize Your Amazon Keywords
Learn unique ways to use keywords on Amazon to your advantage and how to maximize your title's visibility in more searches by readers. This course will also teach you how using specific keywords can give you access to Amazon's hidden categories.
How to Setup and Maximize your Amazon Author Central Page
Understand the importance of leveraging features on your Amazon Author Page to connect with more readers. Learn how to link your books, connect your Author Central Page to your blog's RSS feed, add videos, events, and more.