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Royalty Rates Comparison

Here’s a handy checklist of the different royalty rates for the various ebook retailers.
Check out the full royalty rates explanation below.

Retailer Royalty Rate
Amazon (eBooks) 70% and 35%
Amazon (Createspace print) Varies on sale channel
Barnes & Noble 60% or 40%
Apple (iBooks) 70%
Smashwords 85%
Kobo 70% or 45%
Lulu (print) 80%
Lulu (ebooks) 90%

 
Amazon (Kindle):
Two options:
70% and 35%
Note: These options vary by the price of your book and which countries you are selling, please take the time to read through the articles below to fully understand Amazon’s royalty system.
Helpful articles:
KDP Pricing Page
KDP List Price Requirements
KDP FAQ Sales and Royalties
 
Barnes & Noble (Nook):
Two options:
60% or 40%
Helpful articles:
PubIt! Support and Resources
 
Apple (iBooks):
70%
Note: If somebody buys your book through Smashwords’ agreement with Apple you get 60%. If you go to Apple directly you’d get 70%. ISBNS no longer needed.
Via: TechRadar
 
Smashwords:
85%
Note: If you use Smashwords to distribute your book to other platforms (Apple, B&N, Kobo, ect.) your rate is likely to be 60% but that can change depending on circumstances – Check out Smashword’s Support Center FAQ for more details.
 
Kobo:
Two options:
70% or 45%
Note: These options vary by the price of your book and which countries you are selling, please take the time to read through the articles below to fully understand Kobo’s royalty system.
Helpful articles:
Kobo Writing Life Guide
Kobo: The Heavyweight Challenger? by Matthew Iden
Kobo Writing Life Authors Earn Up To 80% in Royalties This Fall
 
Lulu:
Two Options:
Print – 80%, eBooks – 90%
Note: This is after a fee has been removed and if you use one of Lulu’s publishing programs these rates change. For more information visit Lulu – Calculate Creator Revenue & Lulu Commission
 
Createspace (For Print)
Varies: “A royalty is calculated based on the list price you set for the location where your book is printed. We take our share (which is comprised of a percentage of the list price for each sales channel, the fixed charged and per page charged based on the print location) from the list price and the rest is your royalty earned.” via CreateSpace: Understanding Royalties
Note: Createspace is an Amazon company

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Kate Tilton is the marketing associate for BiblioCrunch, an author assistant, and a book blogger.
Kate is also a proud host of #indiechat, Tuesdays at 9pm EST.

You can connect with her on her websiteTwitter, or BiblioCrunch.

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