Big book chains can help us promote a book and get it to a customer fast. But sometimes in that mass production, the purpose of book selling gets lost.
There is no connection to the customer and it becomes more difficult to represent the purpose of books as pieces of art. Independent bookstores keep that idea alive. Representing them, in turn, helps keep publishing alive. A great way to ensure that independent bookstores survive is by going to a bookstore launch for your local independent bookstore. By supporting book selling in your community, you will not only positively change your community culture, but you will help keep book selling alive.
New Kids On The Block
Tonight I was at the launch of a Bookshop. Usually, I’m at Book Launches so it was interesting to be at a bookshop launch. Every community needs a good independent bookshop responsive to the community it serves. Locally there are a lot of technology firms as the Mayor reminded us and the new bookshop is themed around STEM subjects. This means that along with the usual bookshop fare is the truly eclectic and interesting deep dive into STEM subjects. With books face out and on big tables, You don’t know what you are going to find and immediately want to buy. It’s a cunning sales plan*…and why Amazon’s bookshops have their books face out. Go out and support your local community bookshop. After all, we want them to stay around.
The New Publishing Standard had an item in their news today that got me thinking. Nickelodeon has just launched a kids e-reading subscription in France. Now I’m wondering if in the next year we are going to see subscription battles as companies try to compete with the Everything store for entertainment subscription eyeballs. After all how many subscriptions does the average family want to have?
Larry Brooks of Storyfix has been beavering away on a new Writers Craft Book which is coming out with Writers Digest next month. Larry has produced some great craft books over the years so check out what he is tackling now.
Larry name-checks another great writer of writing craft books James Scott Bell who has a great little article on how realistic your action scenes need to be. This is timely as I’m trying to choreograph a spaceship battle. Do I go Star Wars or Star Trek? Does the new bookshop have a book on this subject?
Maps. They can suck you in… and if you are a writer you can spend hours pouring over them. We have a map book full of writer fantasy maps… one of those essential books you come across and have to have. Chris Fox has been playing with Wonderdraft. A map-making tool for the gamer or writer out there. Take a look at how it works. Brilliant stuff!
Kris Rusch is up to part 10 of the licensing series and she shines a spotlight on what a lot of authors do, but don’t know. Buy licenses. Once you really think about it, licenses are everywhere in publishing. Now think about your own Intellectual Property… rethinking your writing business.
In The Craft Section,
2 great posts from Bang To Write – How To Plot Like A Goddess and Do You Really Have A Story– Bookmark both
4 keys to a powerful denouement- September Fawkes- Bookmark
8 ways to improve your writing- Literary Architect
The definitive list of Cliches– Go Into The Story-
Writing yourself into the heroes journey-Lara Zielin
In The Marketing Section,
3 simple hacks for your mailing list-Miral Satter- Bookmark
Using Goodreads to increase book sales- Christine Nolfi
Weave Buying Persona’s into your landing pages– Blogging wizard
How to drive sales with Pinterest- Avasam
How to use a book award for marketing– The Book Designer- Bookmark
6 marketing myths that harm writers- Lisa HallWilson – Bookmark
To Finish,
Besides reading and buying books… Canva is one of my guilty pleasures. I love playing around with fonts in design. Recently I came across this collection of cool font generators... Do you want glitter or glow or 3D effects? It’s all here. Font Nerds Unite.
*my wallet got an airing at Schroedinger’s, Jackson St, Petone.
Maureen
@craicer
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