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Tech Tips – Blog
How to Leverage Smart Speakers (Echo, Google Home) to Sell Books
Best selling authors and publishers stand to lose millions this year because they are not optimizing for voice search. Make sure you're prepared for the voice search revolution.
SEO Masterclass: Leverage Google and SEO to Sell Books
Many don't understand what goes on in the black box that is Google. By implementing an SEO strategy, not only will you rank higher in Google, but will sell more books.
Introduction to SEO
In this lesson, you will learn the basics of SEO (Search Engine Optimization) and how to up your rank in Google and other search engines as an author.
Introduction – The Voice Search Revolution
Why all authors should be leveraging Amazon Echo (Alexa) and Google Home and other smart speakers to sell books
What is SEO? What Does it Mean for Authors?
What is SEO? Why should authors care about SEO and Google? How does SEO increase your internet visibility?
What are Smart Speakers?
Amazon Echo and Google Home are smart speakers that are launching the voice search revolution.
Ranking and Algorithms Demystified
Everything you wanted to know about PageRank, Google rankings and Algorithms and how they affect your visibility in search results.
Why are Smart Speakers Important for Authors
Alexa, Siri, and voice assistants are the gateway to purchasing products and books. So be prepared.
Sitemaps and Site Structure
How to create, manage and update your sitemaps to Google and other search engines. Plus a lesson on robots.txt files.
Current Adoption and Growth for Smart Speakers
What does the current market look like for Amazon Echo devices? Google Home? Apple HomePod?
What is On Site Optimization – Meta Data and Tags
An overview of on site optimization and all the tags you need to optimize to make sure your content floats to the top of search engines.
Different Ways to Listen to Books
The many ways that users can listen to books, and how authors can reach them
Extra: Meta Data and Tags
A deep dive in meta data and tags and how/where to find them.
What is Voice Search + Voice Search SEO
How can we leverage voice search and voice search SEO to sell products
Writing for Discoverability – Keywords
How to write to make your content discoverable and the role keywords play in search these days.
How to Leverage Images for Search
How to optimize and leverage images and tags to make sure they lead back to your blog or website.
How to SEO Optimize Content for Voice Search
Actionable tips to make sure your content is optimized for the voice search revolution
URL Structure and Slugs
An overview of how the incorrect URL structure can damage your SEO. Plus we'll talk about SLUGS (not the creatures, but the ones on the web).
How to Make Your Content Available to Smart Speakers
How to make sure that listeners can find you and your audiobooks by speaking simple commands
What is Off Site Optimization?
What is off site optimization? How to implement a strategy that results in high value links back to your site.
Optimization Excercises to Make Your Book Available to Smart Speakers
An overview of how to make sure you, your book, and your products are available in smart speakers like Amazon Echo (Alexa), Google Home, Siri
Thinking Strategically About Content Marketing
How to think strategically about content marketing by joining forums, engaging in conversations and links back to your site.
Amazon is the most popular book retailer, so it's important to know how to optimize your book for sales on this platform
How make sure your site is optimized for mobile devices, and why search engines will penalize you if you're not.
Selling Your Products on Amazon
How to sell other products on Amazon and how to display the Amazon's Choice button
Why Amazon Optimization is Important
Conclusion & Homework Sheets
How to make sure you go through the voice search SEO checklist
Implementation Exercises to Make Your Book Available to Smart Speakers
Implement your learnings and optimize for voice search with our step by step lessons
How to Measure Your Results
If you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. You can also download our Site Audit guide in this section. You will learn how to perform an SEO site audit of your website.