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Book Promotion as an Author’s Next Steps

Publishing News Roundup Series

Book promotion is quintessential to the success of one’s book, and Fall is the time to do it.

You’ve completed your book. It has been edited and sent out into the world. Now you need to gain readers. Book promotion through marketing campaigns are a great source to do this. But as author’s on a limited budget, these types of campaigns can get pricey. Another great (mostly free) form of book promotion is social media. Facebook, Twitter, even instagram can really help an author reach their audience. Newer book apps like Libby are also great ideas to reach a targeted book market audience. Fall is the time for book promotion. Get out there and show your amazing work!

Storytellers The Future You

At one point this week I thought that my weekly blog would just be full of Book Marketing advice. I kept seeing great articles that I thought you might be interested in. And then I wondered if I was seeing them because it is nearly the end of Summer (on the calendar, not in temperature) in the Northern Hemisphere. The Autumn push of new titles ready for the new school year and the Christmas market is about to begin. The (Northern Hemisphere focused) twice-yearly push of new titles in Spring and Autumn dominates the International publishing calendar.
So check out 
31 ways to promote your Facebook page
5 ways to maximize audience engagement
And a great post on Book Promotion from The Book Designer blog.


Then all the craft articles started appearing in my Inbox. A great infographic on story ideas from Chloe Twist. Roz Morris had a great article on back story description and point of view hacks and Elizabeth Craig had a great tip on saving your outlines.


This week’s news in publishing- Google Play is now renting books from Open Road Media… like a library. I’m not sure where this is going and nobody else seems to know either.


David Gaughran has an informative post on the changes coming to Facebook Ads.


Lit Hub finally caught up with moves that Artificial Intelligence is making into the publishing world and wondered about Author Avatars. Your author avatar can now read your book in your voice to the reader.
If you want to know where all this technology is heading check out the AI and the author interview with Orna Ross and Joanna Penn from The Alliance of Independent Authors podcast. I have been fascinated with where this might lead in the next five years. 
(If you are shaking your head in disbelief just think about the take up of voice-related search with Alexia, Siri, and Google Assistant predicted to top 50% next year.)
Parents are limiting screen time but have no problem getting Alexia to read stories to their kids.


What can an author do but get ready to face the future with some ideas of what may be important for their careers? That is where you should be keeping an eye on what Kris Rusch is talking about with Licensing. Her latest post looks at all the different types of licenses authors can take advantage of. 


Jami Gold has an interesting guest post from Augustina Van Hoven on dealing with Author overwhelm… It’s all in how you plan. (Try not to be overwhelmed with all the planning tips…)


Anne R Allen has a great post on kicking the whole lot to the curb and focussing on what your reader wants. Do they really need an intimate view of your life or just the news that a new book is coming…

In The Craft Section,

2 great posts from Now Novel 5 uses for minor roles and How to start a chapter– Bookmark

Story fundamentals– Bookbaby


Evoke reader emotions– C S Lakin- Bookmark


Dialogue tips to captivate readers– Roz Morris Bookmark


How to avoid melodrama– Mythcreants-Bookmark


Understanding conflict- Janice Hardy- Bookmark

In The Marketing Section,

2 great posts on book marketing planning- Book marketing timelines  and planning book marketing for holidays – Bookmark


Book promotion as a public service– Sandra Beckwith – Bookmark


Email marketing secret weapon– David Gaughran- Bookmark


Using Lyrics in your book- Everybody always asks about this.


What is Book metadata-(If you don’t know, you MUST read this.)


Tales from the book promotion road trip… (what not to do)

To Finish,

Scott Myers has a useful poster on character types to help you with spicing up your stories, or just printing out and decorating your office and Squibler has the 17 best websites to check out for advice on writing and lifting your writing game. 
In the end, all we can do, as writers, is tell our stories as best we can in the right format for the most impact and entertainment. We are the storytellers.


Maureen
@craicer

 

Pic: Mr Bean as Avatar

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