Book fairs are how we find the best books for publication. How can an author utilize the fair to their advantage?
Not every (aka most) self-publishers don’t have the type of pocket cash to fly to international book fairs to get their books noticed. However, that doesn’t mean that there aren’t ways to promote oneself alongside these book fairs. During the times of these book fairs, become more vocal on your social media. Tag yourself in a lot of hashtags that connect you to the book fairs. Take part in online panels that the book fair may provide. You can make an impact at these book fairs from the comfort of your couch!
Feed Your Mind
This week in the publishing blogosphere The New Publishing Standard was looking at the Beijing Book Fair which kicks off next week. It is looking bigger than any other book fair at the moment. This is a really interesting read. Book sales are on the up in China, with the English language now being taught in state schools. The next decade promises interesting book publishing times outside of America.
Edit: Late addition, the impact the America China trade war on publishing from Publishing Perspectives
Leapfrog nations are also embracing reading- on mobile phones. Cape Verde shows what the future hold for Book Publishers. The world is moving a lot faster than your print technology.
Somebody poked Google and it woke up. With everyone wondering if any of the other big tech companies would take on Amazon Publishing… Google decided to join the party and fix its royalty rates for Google Play. (However, if they really wanted to play big… as Jim Kukral from The Sell More Books Podcast says… Google needs to offer 100% royalties for a while – That will be the game changer!)
Google might be too late to take on Amazon. The Atlantic published an essay this week on how Amazon wants to conquer the world of publishing. It’s all about subscriptions… and how much they can tie you into their marketplace.
Meanwhile, Wattpad and Penguin Random House have been talking. Wattpad Books has inked a publishing deal with PRH. Their books are due to hit next month. Out of the gate first, are Young Adult titles.
Cory Doctorow has an interesting article on whether James Daunt can turn around Barnes and Noble. First, treat your stores like Indies… (How about giving the workers a living wage?)
Kris Rusch continues her look at licensing and this week’s post is another great one on mindset. Do we as writers expect success or rejection? Our mindset will control whether we take advantage of new learning or we don’t. This is a must-read post.
The fabulous Anne R Allen has a guest post from Sue McGinty about Book Marketing at home. How are you making sure that the people in your home town know about your books? As always, read the comments for some more great ideas for bookselling at home.
In The Craft Section,
The three-act sequence– Shaunta Grimes- Bookmark
What is external conflict?- Kristen Kieffer
4 ways to write a better novel– Janice Hardy- Bookmark
Masterful Character description – C S Lakin
How to cure mid-novel sag- James Scott Bell
Conflict- taking advice from the wrong person– Becca Puglisi- Bookmark
Editing tips– The Write Life- Bookmark
In The Marketing Section,
Two great posts from The Creative Penn Blog- How to sell more at author events and 5 ways to stand out as an author on social media – Bookmark Both!
Two great posts from Bookbub Insights- Book launch checklist and Promote your book before it’s published– Bookmark Both!
17 Book marketing tips– Penny Sansevieri- Bookmark
A simple trick to find your target audience– Writers Digest
To Finish,
When you are bootstrapping your author business – you always have an eye out for tips and tricks that might save you time and money. Written Word Media, besides operating some nifty book promo lists, have also got a list of free tools that you might want to check out. I use some of these… especially Canva.
If you write for children you should dip into the SCBWI Conference blog. The big LA gathering finished this week and they live blog their conference. Run your eye down the list of keynotes and panels on the right-hand side to feast your brain on.
Maureen
@craicer
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